Launched in 2020 by Kari Selfridge and Craig Bailey, The Lot by Primal Soup, aka The Lot, is the original virtual marketplace for jam band inspired artists and creators who love bands like Phish, Grateful Dead, Billy Strings, Widespread Panic and others.

Kari’s been a part of the Phish community for nearly 30 years and has been vending on Phish lot since 1997. She owns and operates Ms. Bliss Designs best known for its iconic Girl, Women, Goddess, Sh*t design.

Craig’s been a part of the Phish and Grateful Dead community for more than 30 years and has provided marketing support for a long list of clients in NASCAR, women’s roller derby and beyond.

Are we a Phish Lot? Yes! Are we a Dead Lot? Yes! We’re an inclusive virtual Shakedown for the jam band community.

Our independent small businesses offer all original gear including apparel, stickers, custom art, jewelry, pins, home goods, hemp products, body care products and much more. We also host the Dude of Life Band, and lot stalwarts Surrender to The Flow, GrooveSafe and HeadCount.

We love our community and always give more than we take. Our only goal is to virtually connect vendors with fans. That’s why with us you buy directly from the vendor ensuring they keep 100% of the total transaction. We never require costly memberships for discounts, add additional fees or solicit tips for ourselves. No other marketplace can make that claim. Accept nothing less.

When you Shop The Lot you’re supporting our community and its small businesses. We are always open and certified 100% nitrous free!!

T.H.A.N.K. Y.O.U.