Logo for The Lot by Primal Soup

Launched in 2020 by Kari Selfridge and Craig Bailey, The Lot by Primal Soup is the original virtual marketplace for jam band inspired artists and creators who love bands like Phish, Grateful Dead, Billy Strings, Widespread Panic and more.

Kari’s been a part of the Phish community for nearly 30 years and owns and operates Ms. Bliss Designs best known for its iconic Girl, Women, Goddess, Sh*t design. She’s been vending on Phish Lot since 1997.

Craig’s been a part of the Phish and Grateful Dead community for more than 30 years and has provided marketing support for a long list of clients in NASCAR, women’s roller derby and beyond.

Are we a Phish Lot? Yes! Are we a Dead Lot? Yes! We’re an inclusive virtual Shakedown Street for the jam band community.

Our independent small businesses offer all original merch including apparel, stickers, custom art, jewelry, pins, home goods, tie dye, books, body care products and much more. We also host the Dude of Life Band, and Lot stalwarts Surrender to The Flow and HeadCount.

We love our community and always give more than we take. Our only goal is to virtually connect vendors with fans. That’s why with us you buy directly from the vendor ensuring they keep 100% of the total transaction. We never require costly memberships for discounts, add additional fees or solicit tips for ourselves. No other marketplace can make that claim. Accept nothing less.

When you Shop The Lot by Primal Soup you’re supporting our community and it’s small businesses.

T.H.A.N.K. Y.O.U.

  • ALWAYS OPEN
  • Shop safely from your phone. Anytime, Anywhere
  • Couch Tour Approved
  • Certified 100% nitrous oxide free